संस्कृति. /sanskriti/ f. culture
The word for culture in Sanskrit (and Hindi) is sanskriti. Literally translated it means 'refinement', suggesting a means for extracting the spiritual essence of life (Brahman). Therefore, sanskriti can be interpreted to convey culture as a vehicle of spiritual expression. Sanskriti is brand, founded by Maharani, driven by the movement for indigenous people to take their culture back. It is a movement of cultural pride and self-expression, as well as aiming to decolonise our practices, literature and traditions. As well as encouraging the creation of music in South Asian languages and supporting South Asian artists, Sanskriti will be launching a Desi inspired clothing brand, which will include clothes, accessories and ayurvedic beauty products.
Born in the Netherlands but of Indian descent, Maharani is an upcoming RnB/Trap-Soul singer-songwriter from London with a unique style that reflects the variety of cultures she grew up in. Her style, inspired by the likes of Jhené Aiko, Tinashe, Tank and the Weeknd, contains elements of her Carnatic music training. Working independently with her partner, East London producer Itsyaboikay, the duo have been featured in ‘The Word is Bond’ for Maharani's sophomore single, “Faith”. Maharani’s South Asian inspired EP ‘AnBae’ was released on 6th September, containing tracks with a smooth multilingual blend of English, Tamil, Hindi and Dutch. Her singles ‘AnBae’ and 'Tere Bina’ have been featured on BBC Asian Network several times and ‘AnBae’ has been made track of the week twice, as well as featured on BBC Radio 1 and BBC Asian Network’s official playlist. Maharani was also invited as Artist of the Week on Bobby Friction’s show and featured on Amber Sandhu’s Tuesday Takeover show on Wolverhampton radio. Maharani and Itsyaboikay’s extraordinary style is one not to be missed.
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